COURSE DESCRIPTION
This masterclass focuses on one of the most critical — yet often misunderstood and underestimated — dimensions of EU project implementation: dissemination, communication, impact and sustainability. These elements are not simply administrative requirements; they are strategic pillars that determine how effectively a project reaches its audience, influences real change, and continues to deliver value long after EU funding has ended.
Because dissemination and impact represent a substantial portion of both interim and final evaluation scoring, organisations must be able to demonstrate not only what they did, but why it mattered and how far the results travelled. A strong communication strategy is essential for visibility, legitimacy, stakeholder engagement and long-term project credibility. Weak dissemination or sustainability planning, on the other hand, is one of the most common reasons for low scoring and poor continuation of project results.
This course provides a comprehensive, modern, and practice-oriented approach to designing communication strategies that resonate. Participants explore how to build targeted dissemination plans aligned with EU expectations, how to craft messages that speak to diverse audiences, and how to select the right channels — from traditional tools to digital platforms, social media ecosystems, events, networks and multipliers. The programme introduces innovative approaches for reaching beneficiaries, involving stakeholders, showcasing achievements and turning project outputs into long-lasting resources.
Beyond communication, the course also examines impact measurement: how to define, capture, document and present the real changes produced by a project. Participants learn how to set meaningful impact indicators, track progress, collect evidence and communicate results in ways that evaluators and policymakers value.
Finally, the masterclass explores sustainability strategies that allow project results, tools, materials and partnerships to continue evolving after the project officially ends. This includes practical methods for embedding outcomes in institutional practice, leveraging networks, securing continuation funding, and designing activities that maintain momentum.
Overall, this programme equips participants with the strategic mindset, tools and confidence required to transform dissemination and impact from a compliance task into a powerful driver of visibility, credibility, influence and long-term success.
MAIN AIMS
Participants will learn to:
• Design effective dissemination & communication plans
• Understand evaluation expectations for impact
• Use modern digital tools (social media, newsletters, websites)
• Build stakeholder engagement strategies
• Measure and demonstrate project impact
• Create sustainability & exploitation plans
Why this course?
This is a masterclass course specifically designed to help participants fully understand the complexities of dissemination, communication, impact measurement and sustainability within EU funded projects, as well as to provide them with comprehensive knowledge of the essential techniques for ensuring that project results reach the intended audiences and generate long-lasting value. A must-have course for all those involved in promoting, communicating, or valorising EU project outcomes—whether at technical, managerial, pedagogical or strategic level—across companies, schools, VET centres, universities and NGOs participating in EU funded initiatives. The course is particularly useful to all those responsible for stakeholder engagement, visibility, exploitation of results and long-term sustainability planning, enabling them to comprehend the intricacies of EU requirements and expectations related to impact, communication and exploitation activities. Participants will gain hands-on experience in designing effective dissemination strategies, measuring project impact through qualitative and quantitative tools, and developing sustainability and exploitation plans that ensure project results remain relevant beyond the funding period. These skills are essential for maximising the value, credibility and success of EU funded projects, while also strengthening institutional capacity for future proposals and partnerships.
WHO TO ATTEND?
- Project Managers & officers responsible for EU funded projects
- Financial managers & officers responsible for EU funded projects
- Business development managers
- Managers/directors in International coordination offices (universities)
- Personnel in International coordination offices (universities)
- Erasmus+ coordinators and officers
- Employees/staff responsible on strategy in EU research funding (institutions, research centres)
- School principals (primary & secondary)
- School managers & staff (primary & secondary)
- Personnel involved in management of EU funded projects (companies, NGOs)
PROGRAMME OF THE TRAINING ACTIVITIES (DAY BY DAY)
DAY 1 – Fundamentals of Dissemination & Impact
- What evaluators expect
• Difference between dissemination, communication & exploitation
• Shared morning: Project responsibilities overview
• Afternoon: Stakeholder analysis workshop
DAY 2 – Communication Tools & Channels
- Web presence, newsletters, social media, press releases
• Key messages & target audiences
• Branding & visual identity
• Afternoon: Creating a dissemination plan
DAY 3 – Engagement & Impact Measurement
- KPIs for dissemination
• Quantitative vs qualitative impact
• Evidence collection
• Afternoon: Impact measurement tools
DAY 4 – Sustainability & Exploitation of Results
- Sustainability models
• Long-term partnerships
• Embedding results into practice
• Afternoon: Creating exploitation pathways
DAY 5 – Campaign Planning Simulation
- Team challenge: Build a full dissemination strategy
• Presentations & review
• Certificates
METHODOLOGY OF THE COURSE – ADDED VALUE
The course methodology will ensure the active involvement of the participants in all phases, that is, prior, during and after the delivery of the course. More specifically, upon confirmation that the course will take place, the participants will receive preparatory material (if needed), which will cover all important concepts to be presented during the delivery of the course. The participants will have the opportunity to exchange feedback with the organiser of the course, ShipCon, and the trainer as well as to request any clarification related to the content of the course.
The methodology of the training is based on a combination of three important elements:
- Provision of knowledge required (theory)
- Use of training tools, such as case studies, videos, games, animations & exercises (practice – hands on experience)
- Feedback/reflection (review)
During the delivery of the course, the participants will receive hard copy material, which will cover the content to be presented in all five (5) days of the seminar. The material will be presented in a form of Power Point (PPT) presentations, videos & animations. Moreover, the active involvement and hands on experience of the participants will be secured through various training tools, such as case studies, worksheets, scenarios & exercises. These training tools are necessary to ensure that the theoretical knowledge gained by the participants can be used in real life scenarios; an important aspect & added value for any training course. At the final day of the course, the participants will have the opportunity to reflect on the information received and the experience gained in the specific field of study. Moreover, the participants and their institutions will be encouraged to be members of ShipCon ‘Network of Excellence’, an international hub and forum for entrepreneurs & innovators to exchange ideas, novel concepts/approaches & best practices in the area of environment and education.
BENEFITS TO PARTICIPANTS – SKILLS & COMPETENCES
This course provides the general knowledge and practical understanding required to successfully design, implement and evaluate dissemination, communication, impact and sustainability strategies in EU funded projects. By the end of the course, delegates will have acquired capabilities to:
- Develop effective dissemination and communication plans aligned with EU requirements
• Identify, analyse and engage key stakeholders throughout the project lifecycle
• Understand the obligations related to visibility and communication of EU support
• Implement targeted dissemination actions using a variety of channels and tools
• Measure and demonstrate impact through qualitative and quantitative indicators
• Prepare sustainability and exploitation strategies ensuring long-term use of project results
• Design communication materials that comply with EU rules and branding guidelines
• Apply digital tools for dissemination, outreach and stakeholder engagement
• Anticipate challenges related to impact delivery and propose corrective actions
The participants will:
- Comprehend in depth the importance of high-quality dissemination, impact and sustainability activities in the success and evaluation of EU funded projects
• Acquire valuable knowledge on how to communicate project results effectively to diverse audiences, including policymakers, educators, practitioners, industry partners and the general public
• Understand the responsibilities of those involved in communication, dissemination, exploitation and impact management
• Develop the skills required to create strong messages, visual materials and dissemination artefacts that support outreach and valorisation
• Appreciate the importance of stakeholder mapping and strategic communication throughout the project
• Learn how to identify and measure tangible and intangible project impacts
• Be able to set up appropriate KPIs, monitoring tools and data-collection methods for tracking impact
• Recognise the value of sustainability planning and exploitation pathways to ensure project continuation
• Strengthen their institution’s capacity to deliver the expected visibility, communication and impact outcomes required by the European Commission
CERTIFICATIONS AWARDED
- Certificate of attendance & certificate of competence (skills & competences required – Europass CV)
- Europass mobility certificates – to be issued by the applicant’s National Authority (NA)
| LOCATION | DATES | STATUS | REGISTRATION |
|---|---|---|---|
| Limassol – Cyprus | 16.11.2026 – 20.11.2026 | CONFIRMED |  |
| Limassol – Cyprus | 15.11.2027 – 19.11.2027 | CONFIRMED | |
| Limassol – Cyprus | 13.11.2028 – 17.11.2028 | CONFIRMED | |